Terms of Service

1. The Service

Makeup Master is a virtual makeup try-on app. You provide a selfie, choose a makeup style, a reference photo or the daily look, and the app generates an image of how that makeup could look on you. Generated images are produced by artificial intelligence. They are simulations for inspiration and entertainment. They are not a promise of how any product, technique or professional service will look on you in real life, and they are not medical, dermatological or cosmetic advice.

2. Eligibility

You must be at least 18 years old, or the age of digital consent in your country if that is higher, to use the Service. If you are under that age, do not install or use the app. By using the Service you confirm that you meet this requirement.

3. Your licence to use the app

Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the app on devices you own or control, for your own personal, non-commercial use. All rights not expressly granted are reserved.

4. Your content

4.1 What you provide. "Your Content" means the selfies and reference photos you provide and the makeup looks the Service generates from them.

4.2 Ownership. You keep all rights in the photos you provide. We do not claim ownership of your photos or of the images generated from them. To the extent we hold any rights in a generated image, we assign them to you, and you may use generated images for personal purposes, including sharing them, subject to Sections 8.3 and 9.

4.3 Licence to us. You grant us a limited, worldwide, non-exclusive, royalty-free licence to process Your Content solely to operate and provide the Service to you: to transmit a photo to our servers and our AI provider, generate the requested image and return it to your device. We do not use Your Content for anything else, and we do not keep it on our servers after the image has been returned. The Privacy Policy describes this in detail.

4.4 Your responsibility. You are responsible for Your Content. You confirm that:

• every face in a photo you provide is your own, or belongs to a person who is at least 18 and has agreed to your using their photo in the Service;
• you have the right to use any reference photo you provide, including any rights of the photographer or of a person shown in it;
• Your Content does not infringe anyone's rights, is not unlawful and does not violate Section 9.

4.5 Where Your Content lives. Generated looks, your selfies and your reference photos are stored on your device in the app's library. They are not backed up by us. Deleting an item, using "Clear local data" in Settings, or uninstalling the app deletes them permanently. If you save a look to your device's photo gallery, that copy is outside the app and yours to manage.

5. Free credits, subscriptions and limits

5.1 Free credits. New installs receive a number of free credits (currently 5). Promotional campaigns and invite links may grant more. One delivered image costs one credit, whatever the kind of generation. A generation that fails or is refused by the AI model does not cost a credit. Credits have no cash value, cannot be bought, transferred, exchanged or refunded, and may be changed, withheld or cancelled by us at any time, including where we reasonably believe they were obtained or used in breach of these Terms. Credits are tied to the device, not to a person or account; reinstalling the app does not refill them.

5.2 Makeup Master Pro. Pro is an auto-renewing subscription that removes the credit limit for the subscription period. Subscriptions are sold and billed by Apple (App Store) or Google (Google Play), not by us, and are governed by that store's terms in addition to these. The price, period and any introductory offer are shown in the store before you buy.

5.3 Renewal, cancellation and refunds. Your subscription renews automatically at the end of each period unless you cancel at least 24 hours before it ends. You can cancel at any time in your App Store or Google Play subscription settings; cancelling stops future renewals and keeps access until the end of the paid period. Because the store handles payment, refund requests must be made to Apple or Google under their refund rules; we cannot issue refunds ourselves. If you are a consumer in the EU/EEA or UK, you have a statutory right to withdraw from a purchase of digital content within 14 days; by starting to use Pro immediately you acknowledge that this right is lost once performance has begun, to the extent permitted by law. Store refund policies may still be more generous.

5.4 Preview versus keeping. Free credits let you preview a look on screen. Saving a look to your photo gallery and sharing it require an active Pro subscription. For that reason, result screens may block screenshots and screen recording for non-subscribers. The built-in example selfie can be used without limit.

5.5 One store, one subscription. The app has no user accounts. A subscription belongs to the Apple ID or Google account that bought it. It can be restored on another device signed in to the same store account with "Restore purchases", but it does not transfer between the App Store and Google Play.

5.6 Fair-use limits. To keep the Service reliable and affordable, every device, subscribers included, is limited to a number of generation attempts per day (currently 50, counted in UTC). Attempts that fail or are refused count toward this limit. We may change these limits at any time without prior notice.

5.7 Price changes. We may change subscription prices. A change applies from the next renewal after you have been notified through the store, and never to a period you have already paid for. Where the store requires your consent to a price increase, your subscription will not renew at the new price until you give it.

5.8 Payment problems. If a renewal charge fails, your subscription ends at the end of the paid period and the app returns to the free tier. If the store later completes the payment, access resumes.

6. Invite a friend

6.1 How it works. A free user can create an invite link. When a friend installs the app through that link and opens it for the first time, both of you receive bonus credits (currently 10 each). The inviter can earn bonuses for a limited number of friends (currently 10, that is 100 credits in total); after that, invited friends still receive theirs.

6.2 Conditions. No bonus is paid where the invited device is not a new install (it first used the Service more than 24 hours earlier), has already redeemed an invite, or belongs to the inviter. Attribution of an install to a link depends on the app stores and on our attribution provider and is best-effort: an install that cannot be matched to a link earns no bonus, and that is the only consequence.

6.3 Rules. You may share your invite link with people you know, on your own social channels and by message. You may not: post it as spam or in bulk; misrepresent the offer or the Service; pay people or run automated processes to generate installs; or create installs on devices you control to farm credits. We may withhold, reverse or cancel referral credits, disable a link, and remove the feature from a device where we reasonably believe these rules were broken. We may change or end the programme at any time; credits already added stay valid.

6.4 Promo codes. We may issue promotional codes that grant credits through the same link mechanism. A code can be limited in number, in time and to new installs, and can be withdrawn at any time. Codes are for the audience they were given to and may not be resold or published without our permission.

7. Daily look and notifications

The app can generate a "look of the day" and remind you with a daily notification at a time you choose. You can change or switch off the daily look and its notification in Settings, or through your device's notification settings, at any time. We may also send occasional in-app notices about the Service. Marketing pushes are sent only with your device-level permission and can be switched off the same way.

8. AI-generated content

8.1 Nature of results. Results are generated by a third-party AI model from your photo and your selection. Two requests with the same inputs may produce different images. Results may contain artefacts, may change features other than the makeup, and may not resemble you closely. We do not guarantee accuracy, quality or fitness for any purpose.

8.2 Refused photos. The AI model may refuse to process a photo, for example where it detects content against its safety policies. A refused request costs no credit but does count toward the daily limit. We cannot always explain why a photo was refused.

8.3 Your use of results. Generated images are for personal use. You may not present a generated image as an unedited photograph where that could mislead someone, use one to impersonate, harass, defame or deceive anyone, or use one in a way that violates Section 9. If you publish a generated image, we recommend saying that it was AI-generated where the context calls for it.

8.4 Not identification. The Service does not identify you or anyone else from a photo and does not create facial-recognition templates. Do not rely on the Service for any purpose that depends on identifying a person.

9. Acceptable use

You agree not to:

• provide a photo of a person without their consent, or of anyone under 18;
• use the Service to create sexual, violent, hateful or otherwise abusive imagery, or to bully, harass or deceive anyone;
• use the Service for any unlawful purpose or in breach of the app stores' rules;
• reverse-engineer, decompile or extract source code from the app, except where the law permits it despite this clause;
• access the Service other than through the app as we provide it, including by calling our servers directly, using automated tools, scripts or modified builds, or interfering with device integrity checks;
• circumvent, disable or interfere with security, attestation, credit, quota or subscription checks, or attempt to obtain credits, Pro features or generations you are not entitled to;
• remove or alter proprietary notices, or use our name, logo or trademarks without permission;
• resell, rent, sublicense or commercially exploit the Service or its output as a service to others;
• probe, scan or test the vulnerability of the Service without our written permission, or introduce malware.

10. Intellectual property

The Service, including the app, the website, the makeup style catalogue, style preview images, prompts, text, graphics, logos and software, is owned by Li Solutions or its licensors and is protected by copyright, trademark and other laws. Except for Your Content and the licence in Section 3, nothing in these Terms gives you any right in the Service. "Makeup Master" and the Makeup Master logo are trademarks of Li Solutions.

11. Feedback

If you send us ideas, suggestions or feedback about the Service, you agree that we may use them freely and without obligation or compensation to you. This does not give us any rights in Your Content.

12. Changes to the Service and updates

We may add, change or remove features, styles and limits, and may modify or discontinue the Service or any part of it. We may release updates that you must install to keep using the Service, for example where an older version is no longer compatible with our servers. Some updates install automatically depending on your device settings. We are not liable for any loss caused by your not installing an update we have made available.

13. Third-party services

The Service depends on third parties we do not control: Apple and Google for distribution, billing and device integrity checks; cloud and AI providers for processing; and an attribution provider for invite links. Their terms apply to your relationship with them. We are not responsible for third-party services, or for websites and apps you reach through links from the Service.

14. Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available", without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy of results, or uninterrupted, secure or error-free operation. Nothing in this section limits rights you have as a consumer that cannot be excluded by contract.

15. Limitation of liability

To the fullest extent permitted by law:

• we are not liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, data, goodwill or opportunity, arising out of or relating to the Service;
• our total liability for all claims relating to the Service in any 12-month period is limited to the amount you paid for the Service in that period.

These limits do not apply to liability for death or personal injury caused by negligence, for fraud or wilful misconduct, or to any liability that cannot be limited by law. If you are a consumer, mandatory consumer protection law of your country of residence may give you rights that these Terms cannot limit.

16. Indemnification

You agree to compensate us and our affiliates for losses, costs and reasonable legal fees arising from a claim by a third party that results from Your Content, your breach of these Terms, or your unlawful use of the Service, to the extent the claim was caused by you. This does not apply to the extent a claim results from our own breach or negligence. Where you are a consumer, this section applies only to the extent permitted by your local law.

17. App store terms

17.1 Apple. If you use the app on an Apple device: these Terms are between you and Li Solutions, not Apple; Apple has no obligation to provide maintenance or support for the app; Apple is not responsible for any product warranty, for addressing claims relating to the app (including product liability, regulatory compliance and consumer protection claims), or for investigating third-party intellectual-property claims; you confirm that you are not in a country subject to a US Government embargo or on a US Government restricted-parties list; Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you; and you must comply with the Apple Media Services Terms and any applicable third-party terms when using the app.

17.2 Google. If you use the app from Google Play, the Google Play Terms of Service apply in addition to these Terms, and Google Play's refund policy applies to purchases.

18. Termination

You may stop using the Service at any time by deleting the app. We may suspend or terminate your access to the Service, or to particular features such as credits or invite links, immediately and without notice if you breach these Terms, if we reasonably suspect fraud or abuse, if required by law, or if we discontinue the Service. Termination does not refund any subscription period, except where the store's rules or mandatory law provide otherwise. Sections 4.4, 8.3, 9, 10, 11 and 14 to 20 survive termination.

19. Changes to these Terms

We may update these Terms. For material changes we will give you notice in the app, on the website or through the store at least 14 days before they take effect, unless a change is required by law or needed to address a security or legal risk, in which case it may take effect sooner. If you do not agree to a change, stop using the Service before it takes effect. Using the Service after the effective date means you accept the updated Terms. The "Last updated" date at the top shows the current version.

20. Governing law and disputes

These Terms are governed by the laws of the Republic of Estonia. Disputes will be resolved by the courts of Estonia. If you are a consumer living in the EU/EEA or UK, this does not deprive you of the protection of mandatory laws of your country of residence, and you may also bring proceedings in the courts of that country. Consumers in Estonia may contact the Consumer Disputes Committee (Tarbijavaidluste komisjon) of the Consumer Protection and Technical Regulatory Authority; consumers in other EU countries may contact their national consumer dispute body. Before taking formal steps, please contact us first; most issues can be settled informally.

21. General

These Terms and the Privacy Policy are the entire agreement between you and us about the Service. If any part of these Terms is found unenforceable, the rest remains in effect. If we do not enforce a provision right away, we can still enforce it later. You may not assign these Terms; we may assign them to a successor of the business. These Terms are written in English. Nothing in these Terms creates a partnership, employment or agency relationship.

22. Contact

Li Solutions
Email: support [at] makeupmaster [dot] app
Website: li.solutions